Automobile Industry

At the heart of any successful dealership are its customers and the key to achieving complete customer satisfaction is staying progressive. You invest a great deal of resources to draw your target audience through your doors, or onto your site, for the initial visit and transaction. And as you know, first-rate customer service does not end there.

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Consumers will patronize companies who win their confidence with top-quality products and/or services, yet they will not remain loyal unless they feel you care about meeting their needs.

This is where we comes in. Our representatives discover how your dealership web site and advertising measures up in the minds of your customers. It is often the smaller details that have the most impacting effect. Our services will show your customers that you value their point of view and are going the extra mile to give them services they desire.

Web Services

Our web sites are built with the consumer, the auto dealership customer, in mind and therefore incorporate industry leading web site entry point and click path optimization which shapes your auto dealership web site into a well orchestrated sales funnel. We make it easy for you to give your customers the information they want.

Virtual Inventory
How many times have you lost a sale because the customer didn't see the vehicle they wanted in your inventory? We provide the ability to offer every make, model, trim level available for your dealership.

Live Support
Allow your sales staff to interact with potential customers through the web site. Customers can request live sales assistance or your staff can initiate a live chat session. Monitor customers as they navigate the web site, and then offer any assistance that will make their visit more enjoyable. All communications are logged and each sales assistant can have a Customer Satisfaction Indicator (CSI) assigned.

Sales Reporting
We have created a custom sales reporting tool for dealership managers to view a streamlined overview of the sales for the current month. Our system integrates directly with Reynolds and Reynolds system and receives data nightly from your dealership.

Automotive Leads

Visit our Vehicle Lead web site.

We regularly track over 40 vehicle makes, from exotics like Jaguar and Ferrari to staples of the work world like GM, Isuzu, Ford and newcomers like Hummer. We consider the entire scope of automotive data to be our core discipline, so we keep archives of new vehicle data going back to early days to better help us collect, catalog, and clarify the things that will come out tomorrow.

We have data products that list only vehicle name, or we have data products that reveal every price point, technical specification and ordering rule. We can give you critical info like engine size, type and fuel, or we can give you more esoteric details like the number of cup holders and the full list of interior and exterior colors available, along with their ordering codes!

Advertising Online / Search Engine Marketing

Visit our Coast2Coast ProMedia web site.

Commonly used as short-hand for Search Engine Marketing, SEM is comprised of different technologies, techniques, and tactics used in concert to position your web site at the top of search engines. In all markets, exposure is the name of the game, and SEM is a fundamental aspect of all Internet related businesses. SEM at its most basic includes Search Engine Optimization (SEO) and Pay Per Click advertising (PPC).

Whatever tool you and your team opts to leverage, the decision is ultimately based on the employment of the "3 A's" in order to generate the highest volume of qualified traffic to your web site:

Alignment
Optimizers thoroughly explore your existing car dealership web site to develop a map of your current online presence. We work to uncover both your strengths and your weaknesses to find the best working solution for your business.

Analysis
We map out strategies to dominate your competition, though we do not promise a miraculous fix. It takes work and we invite our dealer partners into the process, before everything is set to start, because we believe that everyone at the dealership level should understand our techniques and participate in the process.

Action
Now is the time to pull the trigger. We present our observations and assessments of your dealership and render our recommendation for an action plan with a realistic timetable. We do not simply assert that we produce "Top 3" results on all key phrases that a random visitor might use, but we deliver an overall improved presence that delivers results along the smartest path. The result is search engine optimization that is cost-effective, beneficial to overall business goals, and successfully competes in the automotive market.

Pop Under Advertising
We have all seen them. The NETFLIX pop under ad was one of the most successful ad campaigns ran on the internet to date. What makes this type of advertising so effective? Simple. It can not be stopped with traditional pop up blockers which in turn means more visibility for your campaign. Contact us or C2CPromedia to get more information about PopUnder Advertising

Digital Signage

Powerful and proven technology can be used to create a dynamic digital marketing channel that informs and stimulates and informs your retail customers and staff. It has the potential to replace your static media and all its associated logistical headaches.

The beauty of a digital system is that it provides the ability to put pretty much anything you want to on screen at anytime, with fully centralized control.
Numerous studies have been undertaken in the US and UK and have found that digital messaging is up to seven times more effective when it comes to customer recall rates. Using digital messaging at your location’s lease line has also shown to have real impact on footfall numbers.

Within the showroom, digital signage can help drive sales, with proven uplifts on promoted products and assist your sales management process by positively impacting your customer’s perception of dwell time.

In a nutshell, digital signage enables:

• Complete control of content on every screen in every location.
• Content and messaging can be scheduled months in advance and targeted to the exact location you want to hit.
• Complete flexibility in design, full motion video support and unlimited content depth.
• Distributed management and updating of content, using local, central and third party resources.
• Seamless integration with your existing content sources such as web and back office systems.
• Triggered content – show material that leverages changes in external events such as weather, stock market or interest rates
• Combine live content such as news, business or sports coverage with brand, product and service messaging.

Premium Support

Visit our Media Access Group web site.

We staff our company through strategic alliances with both companies and individuals, worldwide. These alliances enable us to provide many services of varied disciplines to our clients. We find it is more cost effective and much easier to manage projects and people. Most important, we can more effectively provide the most appropriate talent for our clients and projects.

Additionally, we maintain a 24 hour a day, seven day a week technical staff through an alliance of independent:

1. web masters
2. artists
3. cgi, Java, ODBC, HTML programmers
4. technical support companies

Timely and immediate site maintenance is an issue for most Web sites. This worldwide staff can respond to our client's requests, at any time, 365 days a year, 24 hours a day, including American holidays.

Let's get started!

Are you ready to unleash the full potential of your dealership's web site? Contact fusionZONE™ our one of our sister companies and we'll develop a strategy that maximizes your return on investment.