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Automotive Services

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Digital Signage
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Digital Signage

Powerful and proven technology can be used to create a dynamic digital marketing channel that informs and stimulates and informs your retail customers and staff. It has the potential to replace your static media and all its associated logistical headaches.

The beauty of a digital system is that it provides the ability to put pretty much anything you want to on screen at anytime, with fully centralized control.
Numerous studies have been undertaken in the US and UK and have found that digital messaging is up to seven times more effective when it comes to customer recall rates. Using digital messaging at your location’s lease line has also shown to have real impact on footfall numbers.

Within the showroom, digital signage can help drive sales, with proven uplifts on promoted products and assist your sales management process by positively impacting your customer’s perception of dwell time.

In a nutshell, digital signage enables:

  • Complete control of content on every screen in every location.
  • Content and messaging can be scheduled months in advance and targeted to the exact location you want to hit.
  • Complete flexibility in design, full motion video support and unlimited content depth.
  • Distributed management and updating of content, using local, central and third party resources.
  • Seamless integration with your existing content sources such as web and back office systems.
  • Triggered content – show material that leverages changes in external events such as weather, stock market or interest rates
  • Combine live content such as news, business or sports coverage with brand, product and service messaging.
 
 
 
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